Last week about 40 Tourism Master’s students, including myself, embarked on a 3-day trip to Kerteminde – a tiny seaside town on Funen, near Odense. We were sent there to work on a project with Visit Kerteminde, the destination management office for the region. Their new branding strategy, Haven ved Havet (or Garden by the Sea) is currently being launched and it was our job to investigate how this might be done most effectively and to measure the acceptance level from the local community. Seven group members and I were responsible for conducting interviews with secondary retailers…anywhere from bakeries to gas stations. There were a few local reporters who printed articles on our visit there. This is one of the articles (however, it is in Danish).
I loved these little family plaques outside many homes.
Our large group invaded this tiny bakery on a very cold morning…
In the tourism office, warming up and planning our next move.
The next few images were taken at Fjord & Bælt aquarium.
In the middle of February, Kerteminde was rather sleepy…okay, very sleepy. Maybe deep in REM sleep, actually. We could hardly find a place open to buy coffee. There is a cherry festival there in July, which might be fun to take the girls to. Matea loves cherries! The Haven ved Havet project plans to restore the town back to more old-fashioned version of itself, with an old boardwalk, pier and swimming area. Kerteminde has a lot of potential.